BakingBusiness.com Rates & Specs

POSITIONS

LEADERBOARD

728x90 pixels

$2,200/month

 

EXPANDABLE LEADERBOARD

728x90 & 728x200 pixels

$2,675/month

 

WIDE SKYSCRAPER

160x600 pixels

$2,200/month

 

EXPANDABLE WIDE SKYSCRAPER

320x600 & 160x600 pixels

$2,625/month

MEDIUM RECTANGLE 1

300x250 pixels

$2,425/month

 

MEDIUM RECTANGLE 2

300x200 pixels

$2,200/month

INTERSTITIAL

640x480 pixels

$3,250/per week

SPECS

MATERIALS DUE

All materials must be received 5 days prior to the launch date.

 

ONLINE AD REQUIREMENTS

File Size: 200k Maximum

Format: JPEG, GIF, animated GIF, 3rd Party Tags, Flash SWF* and video**. HTML5 is acceptable only if submitted via 3rd Party Tags.

*Due to Google Chrome “intelligently pausing” Flash animations which requires user initiation to play the animation, we don’t recommend Flash but we are still currently accepting it. All Flash Ads require a back-up JPEG or GIF.

**There is an upcharge for video ads. Please refer to your sales rep about pricing.

Resolution: 72 dpi

Color depth: 8 bit (256 colors)

Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD SPECIFICATIONS

  • Dimensions are 640x480 (width x height in pixels)
  • The Interstitial Ad will display for no longer than 15 seconds and then disappear automatically.
  • The advertiser can either include their own functioning "Close Window" button or one can be set within Open Adstream to display, but one must be present.
  • Any audio in the ad must be User Initiated (on click)
  • The Interstitial Ads will serve to each site user no more than once per day.
  • File format: - GIF/JPG. - SWF (Flash 8 to 10/AS3.0). Creative must be delivered with attached .FLA in case of necessary edits. All required fonts must be delivered with the FLA in PC format.
  • Maximum File Size: - GIF/JPG: 50K - FLASH: 100K
  • 3rd party tags are not accepted
  • Submovie Loads: Initial movie only. No submovie loads allowed.
  • Frame Rate: 20 frames per second maximum.
  • Animation: The movie and all associated elements can animate for a maximum of 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation any longer than a total of 15 seconds will be cut off.

 

FLASH AD REQUIREMENTS

A back-up GIF should be provided for all Flash ads.

 

Clicks on Flash ads can only be tracked with the proper code included in the initial design. A clickTAG button must be added on the topmost layer and contain the following action script exactly as it appears:

 

on (release){

getURL (clickTAG, "_blank");

}

 

clickTAG Coding Instructions

Use the getURL() function in the Actions-Frame panel to write the tracking code.

 

   1. Add an extra layer to the top of the layer panel.

   2. Select that layer with the Selection tool.

   3. Choose the Rectangle tool and cover the creative throughout the entire timeline.

   4. Convert the rectangle into a "Button" symbol.

   5. Make the rectangle transparent: Effect panel > Alpha > 0%

   6. In the Actions-Frame panel, give the following action to the transparent rectangle:

 

On Mouse Event: Release

GetURL: clickTAG

Check the Expression box so there are no quotes around clickTAG

Window: _blank

VIDEO AD SPECIFICATIONS

Format Category: In-Page Video Units

Format (WxH): 300x250

Max Initial Load File Size: 40KB

Add'l File Weight (Polite Download): 1.2MB

Flash Specifics: 18 fps

Audio Initiation: User Initiated (on click)

Maximum Animation Length: Anything up to 15 seconds

Controls: Control – "Close X", Play, Pause, Rewind, Volume

Font: 16 pt

Web Site Labeling & Other Items: Label – "Advertisement"

Digital Edition Rates & Specs

POSITIONS

BAKING & SNACK MONTHLY SPONSORSHIP

Wide Skyscraper(Digital Edition)

Banner (Digital Alert E-mail)

$3,775/month

 

MILLING & BAKINGS NEWS

MONTHLY SPONSORSHIP

Wide Skyscraper(Digital Edition)

Banner (Digital Alert E-mail)

$2,200/month

MILLING & BAKING NEWS SPONSORSHIP + VIDEO

60 - Seconds

$3,675/month

SPECS

DIGITAL EDITION SPONSORSHIP INCLUDES TWO AD LOCATIONS

  • In the digital edition Nxtbook platform: 160x600 pixels; 200k maximum; JPEG, PNG, Flash (No GIFS)
  • In the digital edition email alert: 468x60 pixels; 50k maximum; JPEG, GIF, Animated GIF

 

VIDEO SPECS

 

FLASH REQUIREMENTS

Flash files must be 24 fps with no clicktag

 

SUBMIT FILES TO

webads@sosland.com

 

MATERIALS DUE

All materials must be received 5 days prior to the launch date.

Newsletter Specs

MATERIALS DUE

All materials must be received 5 days prior to the launch date.

 

NEWSLETTER AD REQUIREMENTS

File Size: 50k Maximum

Format: JPEG, GIF, animated GIF. Animated gifs only display the first frame in Outlook versions 2007 and newer. If you are submitting an animated gif, please be sure your logo and most pertinent content is on the first frame.

Resolution: 72 dpi

OPERATIONS UPDATE

Leaderboard:

$2,200/monthly

728 x 90 pixels - desktop

300 x 50 pixels - mobile

 

Medium Rectangle 1:

$2,200/monthly

300 x 250 pixels

 

Medium Rectangle 2:

$2,200/monthly

300 x 250 pixels

 

Medium Rectangle 3:

$2,200/monthly

300 x 250 pixels

 

INTERNATIONAL UPDATE

Leaderboard:

$2,200/monthly

728 x 90 pixels - desktop

300 x 50 pixels - mobile

 

Medium Rectangle 1:

$2,200/monthly

300 x 250 pixels

 

Medium Rectangle 2:

$2,200/monthly

300 x 250 pixels

 

Medium Rectangle 3:

$2,200/monthly

300 x 250 pixels

 

FOOD SAFETY MONITOR

Leaderboard

$3,350/monthly

728 x 90 pixels - desktop

300 x 50 pixels - mobile

 

Medium Rectangle 1:

$3,650/monthly

300 x 250 pixels

 

Sponsored Message:

$3,975/monthly

106 x 107 pixel logo or image. Sponsored Message title: up to 55 characters including spaces. Sponsored Message description: up to 150 characters including spaces. Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.

 

BAKINGBUSINESS DAILY

Leaderboard:

M/W/F: $2,525/monthly

T/TH: $1,700/monthly

728 x 90 pixels - desktop

300 x 50 pixels - mobile

 

Medium Rectangle 1:

M/W/F: $2,050/monthly

T/TH: $1,375/monthly

300 x 250 pixels

 

Medium Rectangle 2:

M/W/F: $1,725/monthly

T/TH: $1,150/monthly

300 x 250 pixels

FORMULATIONS UPDATE

Leaderboard:

$2,200/monthly

728 x 90 pixels - desktop

300 x 50 pixels - mobile

 

Medium Rectangle 1:

$2,200/monthly

300 x 250 pixels

 

Medium Rectangle 2:

$2,200/monthly

300 x 250 pixels

 

Medium Rectangle 3:

$2,200/monthly

300 x 250 pixels

 

PACKAGING  UPDATE

Leaderboard:

$950/monthly

728 x 90 pixels - desktop

300 x 50 pixels - mobile

 

Medium Rectangle 1:

$950/monthly

300 x 250 pixels

 

Medium Rectangle 2:

$950/monthly

300 x 250 pixels

 

Medium Rectangle 3:

$950/monthly

300 x 250 pixels

 

SOSLAND MORNING BRIEF

Leaderboard:

M/W/F: $2,425/monthly

T/TH: $1,775/monthly

728 x 90 pixels - desktop

300 x 50 pixels - mobile

 

Medium Rectangle 1

M/W/F: $2,575/monthly

T/TH: $1,825/monthly

300 x 250 pixels

 

Sponsored Message

M/W/F: $2,525/monthly

T/TH: $1,800/monthly

106 x 107 pixel logo or image. Sponsored Message title: up to 55 characters including spaces. Sponsored Message description: up to 150 characters including spaces. Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.

 

BAKINGBUSINESS WEEKLY

Sponsorship (Leaderboard & Sponsored Message) $4,050/monthly

 

Leaderboard:

728 x 90 pixels - desktop

300 x 50 pixels - mobile

 

Sponsored Message:

106 x 107 pixel logo or image. Sponsored Message title: up to 55 characters including spaces. Sponsored Message description: up to 150 characters including spaces. Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Video Specs

CODECSBakingBusiness.com encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264. The following table outlines recommended settings as well as other acceptable codecs:

 

   RECOMMENDED CODECS

   Video: H.264

   Audio MP3: (160 kbps)

 

   OTHER ACCEPTABLE CODECS

   Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG

   Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

 

FILE SIZE - The maximum supported media file size is 5 GB before uploading.

 

INTERLACE– All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

 

FRAME RATE – Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

 

BITRATE – A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

 

ASPECT RATIO – Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported. However, BakingBusiness.com recommends the use of a 16:9 aspect.

 

FRAME SIZE – BakingBusiness.com recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024 x 576 for 16:9 widescreen or 1024 x 768 for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720. For videos that are intended to be displayed in fullscreen mode a minimum width of 1024 is recommended.

E-blast Specs

ACCEPTABLE FILE FORMAT

HTML only. JPEG, GIF and PDF are not acceptable file formats.

(Code generated from MailChimp, Constant Contact and other similar email services are not accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service)

 

MATERIALS DUE

All materials must be received 5 days prior to the launch date.

 

SUBMIT FILES TO: webads@sosland.com

 

SPECIFICATIONS

  • Use tables, not divs.
  • We recommend a maximum of 650 pixels width. It can be as long as you need it to be.
  • All links must be coded into the HTML file.
  • Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
  • Do not use Flash, Rich Media, Javsacript or Image Maps. The use of Image Maps does not allow our system to track clicks.
  • Links can only be tracked for web addresses. Links to "mailto" addresses can not be tracked.
  • Text should be coded as html text rather than imbedded in images.

 

WHAT TO SEND

  • Specify the subject line.
  • Seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
  • Submit both html and back-up text versions (include text that appears in graphics).

 

Webinar Specs

Sponsors are responsible for finding their speakers and presenting the webinar. We will provide a moderator for your event.

 

MATERIALS REQUIRED FROM SPONSORING COMPANY:

   • PowerPoint file

   • Webinar Title

   • Webinar description, 50-100 words

   • Date and time of webinar

   • Speaker’s names, titles, and short bios. Speaker photos optional

   • Company logo

   • Photos or imagery relating to topic, optional.

 

FILE SUBMISSION:

Send all webinar materials to cfluegge@sosland.com

 

Sosland helps you market and present your event to our unique database. Webinars typically run 1 hour, 45 minutes of presentation with a PowerPoint and 15 minutes of Q&A.

 

WEBINAR PROMOTION:

Your webinar will be promoted in the following ways:

  • A dedicated registration page
  • Full-page advertisements in Baking & Snack or Milling & Baking News magazine
  • 3 special e-mail blasts to our qualified e-mail lists
  • 1 month promotion on our online webinar listing page
  • 1 month of advertising on BakingBusiness.com
  • 1 week of promotion in our daily and weekly enewsletters as well as social media
  • 2 special event e-mail reminders sent to registrants

 

REPORTING AND HOSTING:

  • A complete list of all registrants and attendees to contact directly
  • A report of the questions submitted during the Q&A session
  • Your webinar will be archived online for one year.

 

AVAILABLE FEATURES:

  • Private chatting window for speakers
  • Option to provide downloadable resources to the audience
  • Poll Questions
  • Surveys
  • Videos

 

POWERPOINT BEST PRACTICES:

 

SLIDE DESIGN BASICS

  • File format must be PPT or PPTX
  • Only one master slide is permitted
  • Slide Deck should be no more than 20 Mb in size
  • The first Slide Animation must be set to start on click
  • Slide Transitions are not supported.
  • Embedded objects (ie. Audio, Excel, Video, etc.) are not supported

 

AVOID USING

  • Type size smaller than 17 point type
  • Embellished type (type with shadows, bevels, or special effects)
  • Textured or gradient backgrounds
  • Slide numbering on the slide Header, Footer, or Master slide

 

TIPS TO MAXIMIZE LEGIBILITY

  • Your presentation should have a 4:3 or 16:9 aspect ratio
  • Use larger font sizes than you would normally
  • Use simple design elements and solid color blocks
  • If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to 800x600 or 800x450 in order to keep the content legible. Also, reduce the color depth to "High Color (16- bit)".

 

White Paper Specs

MATERIALS REQUIRED FROM SPONSORING COMPANY:

 

White Paper Descriptions

  • Title (Appears on Category and Detail page): 5-10 words
  • Short Description (Appears on Category page): 20-30 words
  • Long Description (Appears on Detail page): 50-100 words

 

Document for Download

  • File type can be PDF, DOC, XLS (PDF is recommended)
  • The sales representative will review the white paper content to verify it is appropriate for the selected site.

 

Images (JPEG, PNG, GIF)

  • Large thumbnail (195px wide x 252px high)
  • Small page thumbnail (85px wide x 110px high)
  • Rotator thumbnail (195px wide x 181px high

 

MATERIALS DUE

All materials must be received 5 days prior to the launch date.

The Number One On-line Information Resource for Grain-Based Foods

Let us help you grow your business by leveraging our editorial expertise and content to help you build your brand and ultimately create sales. With the largest, most experienced editorial staff in the baking industry, BakingBusiness.com is your number one source for connecting your brand with decision makers in grain based foods.

4801 Main St. Suite 650

Kansas City MO 64112

 

Tel. 816-756-1000

 

@2017 SOSLAND PUBLISHING COMPANY