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ENGAGED

INDUSTRY AUDIENCE.

AUTOMATED MARKETING CAMPAIGN PROGRAM

 

Did you know:

 

  • Automated email messages average 70.5% higher open rates and 152% higher click-through rates than "business as usual" marketing messages -  (Campaign Monitor)

 

  • Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer's purchase cycle. (Campaign Monitor)

 

  • Email marketing yields an average 4,300% ROI for business and brands across the United States (Search Engine Journal)

 

Sosland Publishing's Automated Marketing Campaign (AMC) program allows brands to streamline their marketing efforts across various channels.  Here's how AMC works:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Audience is defined and email is sent.  4-6 days later, a follow-up email is sent to those that either opened the initial email or to those that didn't open the email.  "Live Leads" can be sent via email daily or weekly.  "Voyages" will have a duration of 2 weeks.  Once a campaign is completed, a detailed report of the voyage will be provided to top tier customers.

 

 

AUTOMATED MARKETING CAMPAIGN PROGRAM VOYAGES:

 

BRONZE VOYAGE:  2 Eblasts

$5,650 (Eblast 2 sent to Opens) or $8,350 (Eblast 2 sent to Non-Opens)

 

  • Eblast 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.

 

  • Eblast 2 - Sent to Non-Opens OR Opens (Clicked or Non-Clicked) of Eblast 1.  Sent 4-6 days after initial send.

 

  • Reporting/Leads - Receive Automated Marketing Campaign overall reporting for each campaign step. Leads include e-mail, name, company and title.

 

 

SILVER VOYAGE:  2 Eblasts, 1 Website Display Ad and "Live" Leads

$8,400 (Eblast 2 sent to Opens) or $11,100 (Eblast 2 sent to Non-Opens)

 

  • Eblast 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.

 

  • Eblast 2 - Sent to Non-Opens OR Opens of Eblast 1. Eblast 2 can target the behavior independently of Eblast 1 (Not Opened, Opened/Clicked, Opened/Not Clicked). Sent 4-6 days after initial send

 

  • 1x ROS Ad - Ad targeted to audience and behavior (Opened/Not Opened of Eblast 1). Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days).

 

  • Reporting/Leads - Receive Automated Marketing Campaign overall reporting for each campaign step. Leads include e-mail, name, company and title. Live Leads can be sent daily or weekly.

 

 

GOLD VOYAGE:  3 Eblasts and "Live" Leads

$9,350 (Eblast 2 sent to Opened/Clicked or Opened/Not-Clicked, Eblast 3 sent to Opened/Non-Opened)

 

  • Eblast 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.

 

  • Eblasts 2&3 - Sent to Non-Opens and Opened of Eblast 1. Sent 4-6 days after initial send.

 

  • Reporting/Leads - Receive Automated Marketing Campaign overall reporting for each campaign step. Leads include e-mail, name, company and title. Live Leads can be sent daily or weekly.

 

 

PLATINUM VOYAGE:  3 Eblasts, 2 Website Display Ads and "Live" Leads

$12,050 (Eblast 2 sent to Opened/Clicked, Eblast 3 sent to Opened/Non-Clicked) or

$14,750 (Eblast 2 sent to Non-Opened, Eblast 3 sent to Opened/Clicked or Non-Clicked)

 

  • Eblast 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.

 

  • Eblasts 2&3 - Sent to Non-Opens OR Opens of Eblast 1. Each Eblast can target the behavior of Eblast 1 (Not Opened, Opened/Clicked, Opened/Not Clicked).  Sent 4-6 days after initial send.

 

  • 2x ROS Ad - Ads targeted to audience and behavior (Opened/Not Opened of Eblast 1). Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days).

 

  • Reporting/Leads - Receive Automated Marketing Campaign overall reporting for each campaign step. Leads include e-mail, name, company and title. Live Leads can be sent daily or weekly.

 

 

Contact Your Sales Representative for More Information

 

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